LIFE BEYOND FIRST CLASS
Audemars Piguet ventures into uncharted creative territory with its collaboration with renowned New York artist KAWS, merging the avant-garde with the artisanal craft of Haute Horlogerie. This partnership, celebrated at a star-studded event at the Musée Atelier Audemars Piguet in Switzerland, features KAWS’ iconic COMPANION as its centerpiece. Figures like Mark Ronson, J Balvin, and Romeo Beckham joined the unveiling, where the playful yet thought-provoking collaboration reimagined watchmaking through an artistic lens. By placing imagination and wit at the forefront, this project challenges traditional notions of luxury and invites collectors to experience a timepiece as both art and innovation.
The 43 mm Royal Oak Concept Tourbillon “COMPANION” embodies KAWS’ unmistakable aesthetic, with COMPANION’s curious gaze peering out from beneath the sapphire crystal. This limited edition of 250 pieces disrupts traditional design with its peripheral time display, centering the beloved character on the dial. At a retail price of 200,000 CHF, the watch is more than a tool for telling time—it’s a provocative statement of creativity and craftsmanship. By seamlessly blending KAWS’ playful subversion with Audemars Piguet’s storied heritage, this collaboration is a testament to the limitless possibilities of haute horlogerie.