ARTS & COLLECTIBLES

ZARIA FORMAN

An Artist of Majestic Landscapes and the New Face of Vacheron Constantin’s “One of Not Many” Campaign.

JESSICA HALL

Zaria Forman’s pastel interpretations of the Earth’s most secluded landscapes serve as a powerful bridge between the fleeting beauty of nature and the enduring craftsmanship of haute horlogerie. Her collaboration with Vacheron Constantin, stepping into the spotlight for the “One of Not Many” campaign, marks a convergence of artistic mastery and luxury watchmaking, showcasing the Overseas collection alongside fellow adventurer Cory Richards.

A native of Massachusetts and a current New Yorker, Forman’s artistic journey has been characterized by her profound engagement with the planet’s remote corners. For over a decade and a half, she has traversed the globe, capturing the transient beauty of its landscapes with her camera before breathing life into them through her pastel artworks. These pieces, often grand in scale, do more than just depict the world’s beauty; they immerse the viewer in it, urging a deeper appreciation and an urgent call to protect these vanishing vistas.

Forman’s approach to art is deeply rooted in the emotional connections it fosters. Her exhibits, spanning the globe from museums to galleries, not only celebrate the natural world’s aesthetic allure but also spotlight its vulnerability. Her participation in significant projects, such as Banksy’s Dismaland and residencies on National Geographic exploration vessels, underscores her commitment as an artist and environmental advocate. Her work with NASA’s Operation IceBridge further exemplifies her dedication to documenting and understanding the impacts of climate change.

The alliance between Forman and Vacheron Constantin through the “One of Not Many” campaign is a celebration of shared values and exceptional paths. Launched in 2018, the campaign honors individuals whose life’s work reflects the precision, passion, and innovation at the heart of Vacheron Constantin’s legacy. Forman joins an esteemed group of creatives, including Benjamin Clementine and Ora Ito, bringing her unique voice and vision to the Maison’s illustrious circle.

Vacheron Constantin’s CEO, Louis Ferla, praises Forman’s artistic vision and commitment to conveying beauty and emotion through her work. Forman herself has discovered a new appreciation for High Watchmaking through this partnership, drawing parallels between the meticulous craftsmanship of Vacheron Constantin’s artisans and her own creative process. This collaboration highlights a mutual respect for tradition, the tactile joy of creation, and the profound narratives encapsulated in both timepieces and art.

As the embodiment of the Overseas collection within the “One of Not Many” campaign, Forman’s artistry resonates with the themes of exploration and connectivity. Her campaign contributions, inspired by the rugged and pristine landscapes of Iceland, reflect on the delicate balance between nature’s ephemeral beauty and the timeless craftsmanship of Vacheron Constantin’s timepieces.

Zaria Forman’s association with Vacheron Constantin transcends a simple partnership; it represents a meeting point of artistic and horological excellence. Her role in the “One of Not Many” campaign is not just as an ambassador for the Overseas collection but as a beacon for environmental consciousness and the importance of preserving our planet’s natural grandeur. Through this collaboration, Forman and Vacheron Constantin together highlight the intricate dance of time, art, and the enduring call to protect the beauty that surrounds us.